Crisis Management Strategies: From Field to Front Office
Because the Court of Public Opinion is always in sesion
It’s not just the scaffold that collapses, the wall that gives way or the crane that fails in high winds. It could just as easily be a sexual misconduct allegation, a fiscal investigation, labor unrest, cyberattack, community outrage or a violent altercation on-site.
News today breaks first on social media, and it certainly can be said that controversies are tried in the Court of Public Opinion more often than the Court of Law. We live in a world where “no comment” is usually the worst thing that can be said and crisis communication demands a specialized, highly strategic skill set.
This seminar addresses exactly that need. It will give construction field supervisors and construction executives the knowledge to:
· Control the message under pressure
· Communicate effectively with media, employees, partners and the public
· Protect and even enhance reputation during crisis events
· Avoid common mistakes that can make a bad situation worse
This seminar will hit on all aspects of crisis management from the first people likely to encounter media or community scrutiny on the ground to the executives handling
SPEAKER:
Bruce Henes
CEO - Hennes Communications
INDEPENDENCE, Ohio 44131
Non-Member - In Person: $40.00