Case Study: The ROI of Local Hiring and DEI Initiatives

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By : Dr. Giovanna Brasfield, CEO and Principal Consultant of Brasfield & Associates, LLC; Amber Meshack, Director of LAWA’s Business, Jobs & Social Responsibility Division; and LCPtracker

Does your city or county implement workforce development goals on its public works projects? If not, should they? While perspectives on the matter vary, these initiatives can actually offer great value for both the project owner and contractor alike.

How so, you ask? That’s a great question – and one we intend to answer by looking at a case study of a recent Los Angeles World Airports (LAWA) project. But before we tackle the “how”, let’s provide a bit of context by first addressing the “why”.

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