Unpacking the Marketing Toolkit for Small Business Owners

Vince Guerrieri, Crain's

The term “marketing” covers a lot of ground.

It’s your web and social media outreach. It’s your brand and logo. It’s your packaging and customer experience. And yet, it’s even more.

“How many senses can I activate with my brand?” said Diego Hodge. “Buying is an emotional experience, and you create emotion with your senses. Marketing is anything that activates the senses.”

Hodge, the chief operating officer for FLOH Spirits and an investor in business and real estate, was one of the panelists in the latest installment of “How To Grow Your Business” webinars presented by Huntington National Bank; this one focused on marketing for small businesses.

 

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